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  • Greg Viloria

    Currently a blogger/podcaster on Nerd Stalker and SF New Tech with over 100 interviews and articles published. Greg focuses on Social Media, Asia Tech and startup news.

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  • Sep 2, 2010

Hot August Tech Night @ SFNewTech


Well, this SFNewTech Tech-crunch event was a software mashup of sorts.   Again the agenda had a mix of software apps from iPhone/iApps business development help to backend behind the scenes NoSQL database management.

Even Myles’ #1 man, Matthew Gonzales, got into the act last night.  Let’s go down the summary of the each presenter last night:


appbackr – Do It Your Way

Are you an iPhone/iPad app developer?  Want to get paid up front? Matthew Gonzales, presented a wholesale marketplace for iPhone and iPad apps developers.  With the 2010 Paypal Developer Challenge win under their belt, and with their Win-Win model “Developers get immediate payment; buyers profit as the app sell on iTunes” says Nathan Beckord, Business Development Consultant for appbackr.

iVDopia – Mobile Ad Goes Primetime

COO & Co-Founder Chhavi Upadhyay, showed us an interesting Ad network called Vdopia.  He claims “iVdopia is the largest video and rich media mobile ad network” with more than a 100 million mobile video impressions and more that 4 billion WAP impressions every month.  Not a mom-n-pop organization with that type of reach.   The video content for the iPhone was very impressive and they have some blue chip brands showing their wares on their system.  With Mobile Ad spending increasing, why not?

4delite – Display Ads +Wordpress = AdPress

Mary Ray, Co-Founder & marketer for the product, introduced us to 4delite.  4delite is a cloud-based rich media publishing platform that “mobile and online advertisers can use to build and showcase rich media creative in minutes.” You can use the platform to export multiple rich media formats to work on any web browser-even on browsers within the iPad.  Seemed very easy to use and enables the non-web design geeks a hand at creating on-line banner ads.

Membase – Simple, Fast, Elastic

Anyone making an interactive web app or mashup? James Phillips, Founder, demoed Membase which is perfect for anyone making an interactive web app or mashup. It’s an open-source (Apache 2.0 license) database which is running behind the likes of Farmville and Cafe World today. Not a bad resume.  Membase is a distributed, key-value database management system optimized for storing data behind interactive web applications which service many concurrent users; creating, storing, retrieving, aggregating, manipulating and presenting data in real-time. Supporting these requirements requires “processing data operations with quasi-deterministic low latency and high sustained throughput.” said James Phillips.

Surfmark – Reclaim the web, one search at a time

Vivek Agrawal, CEO, presented an application that brings a smile to us web-info-research junkies.  Typically what one does is bookmark links or even copy sections into a word or note file which Vivek calls “Task-oriented searches.”  Surfmark simplifies this operation and links your inspirational web thoughts in one place.  Knowledge management is something we all can use when surfing.


Honorable Mention- We always meet someone at these events.  We met with Stephen McCurry, Product Manager at betfair US.  The London-based online gambling company is under the radar in the U.S. despite its sumo size. It now has its US headquarters in San Francisco.  Looking for people for their team, check them out.


Thanks to Myles and staff for a great tech night in the city by the bay.  Mark your calendars, next SFNewTech event is September 15,  and also SF Japan Night is Oct. 13 – 43 days and counting.

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